CRM and E-Commerce Manager

  • Permanent / Full Time
  • Manchester Hybrid
  • £55,000 - £70,000 DOE GBP / Year

Location: Manchester / Hybrid

Salary: £55,000 – £70,000 DOE

CCR are looking for a CRM E-Commerce Manager to join our amazing, fast-growing client in the automotive sector. This is a fantastic opportunity for a skilled marketing strategist to drive customer engagement and retention. The role involves developing, managing, and optimising CRM campaigns to enhance customer experiences, increase revenue, and build long-term loyalty.

 

Key Responsibilities

  • Develop and manage the eCommerce CRM strategy, focusing on customer acquisition, retention, and loyalty.
  • Analyse customer journeys and implement data-driven strategies to enhance the shopping experience.
  • Plan and execute email marketing campaigns, ensuring alignment with seasonal promotions and product launches.
  • Create targeted campaigns based on customer behaviours, purchase history, and preferences.
  • Test and refine subject lines, email templates, and call-to-actions to maximize engagement and conversions.
  • Maintain customer data integrity within the CRM, ensuring compliance with GDPR/CCPA and other regulations.
  • Monitor and report on key metrics such as open rates, click-through rates, conversion rates, and revenue.
  • Work closely with eCommerce, design, and content teams to create compelling CRM campaign assets.
  • Collaborate with performance marketing teams to align CRM efforts with paid campaigns.

 

What you’ll need to succeed:

  • Bachelor’s Degree in Business, Marketing, E-commerce, or related field.
  • 5+ years experience in CRM Management, with a strong focus on eCommerce.
  • Experience in B2C CRM, ideally within the automotive sector.
  • Experience managing CRM lists of 1M+ subscribers.
  • Strong knowledge of eCommerce platforms (e.g., Magento).
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